Andrew Hughes | DTCTeam.ai

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Oliver Buchannon

Andrew Hughes

25yrs DTC Exp. Timeless Principles x AI Velocity.

Why "Ugly" Low-Fidelity Ads Beat High-Fidelity Polish (And How to Test Volume Without Killing Contribution Margin)

Jan 25, 2026

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1 min read

Why "Ugly" Low-Fidelity Ads Beat High-Fidelity Polish (And How to Test Volume Without Killing Contribution Margin)